10 years
of insight.
Now building
what's next.

A decade at Ogilvy, Publicis, BBDO, ByteDance — turning
consumer insight into products that move markets.

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JOYCUBE by BMW — modular retail experience space at Universal Beijing Resort 01
BMW

Reimagine BMW
as a Playground

Created China's first theme park immersive brand experience space — from naming and spatial positioning to the interactive BLIND BOX concept.

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Nestlé SuperNan3 brand film still — mother and baby intimacy 02
Nestlé

Do You Feel
What I Feel

A brand campaign that made Chinese mothers feel infant sensitivity — lifting market share from #9 to #7.

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Acura NSX supercar in red — China brand repositioning campaign 03
Acura

Making a Luxury Brand
Feel Like Home

Transformed Acura from a niche Japanese import into approachable luxury — +53% awareness, +76% brand affinity in one year.

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AUDI E5 Sportback on Panlong Ancient Road serpentine switchbacks 04
Audi

Two Stories No One
Knew How to Tell

An integrated campaign that turned an ancient road into Audi's electric story — 10,153 launch orders.

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Alipay A Word Worth Gold — grand calligraphy hall with hanging scrolls 05
Alipay

Every Emotion Hides
in a Chinese Character

A digital red envelope that turned a payment app into a poetry platform — 100M+ users in 5 days.

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Drink Like David — 3D-printed David sculpture coaster with LED glow 06
Personal Project

Drink
Like David

A 3D-printed coaster that turns hydration into a focus ritual — for anyone fighting screen addiction.

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Explorations

Where I'm heading next — ongoing research, prototypes, and experiments at the intersection of AI, design, and human needs.

Research Direction

AI + Aging: Technology for Older Adults

Investigating how AI and sensor technology can support aging-in-place — from smart home systems to wearable health monitoring. Building on a decade of consumer insight to design technology that respects dignity and independence.

Ongoing
Coming Soon

AI Prototypes

Product concepts and working prototypes built with AI tools — applying strategic thinking to emerging technology.

In progress

Consumer
Insight ×
Product
Thinking

A decade of leading brand campaigns at the world's top agencies — BMW, Audi, Nestlé, Alipay. Now at SVA New York, where strategy meets technology to solve real human needs.

Ogilvy Dentsu McCann Publicis BBDO ByteDance