10 years at Ogilvy, Publicis, BBDO, ByteDance. Now at SVA New York,
bringing brand strategy and AI fluency to interaction design.
MFA Interaction Design — School of Visual Arts, New York
Every project below started as a creative brief. But the work I'm proudest of was never about the ad — it was about how people moved through a space, interacted with a screen, or felt something shift. That's product design. I just didn't call it that yet.
01
Created China's first theme park immersive brand experience space — from naming and spatial positioning to the interactive BLIND BOX concept. 16M annual visitors.
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02
Concept direction for HarmonyOS intelligent cockpit and DTOF parking — where AI meets every seat, every voice, every obstacle.
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03
An integrated campaign that turned an ancient road into Audi's electric story — 10,153 launch orders in 30 minutes.
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04
Repositioned Acura from a niche Japanese import into approachable luxury — +53% awareness, +76% brand affinity in one year.
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05
A digital red envelope that turned a payment app into a poetry platform — 100M+ users in 5 days.
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06
A brand campaign that made Chinese mothers feel infant sensitivity — lifting market share from #9 to #7.
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MFA Interaction Design — New York, 2025–2027
Where creative direction meets physical computing, AI, and human-centered design.
A 6-inch Michelangelo's David sits on your desk, glows like a nightclub, and bosses you into drinking water. He's your new productivity coach. Renaissance accountability partner. Zero screens, strong opinions.
Service design for a Manhattan pottery studio — stakeholder interviews, co-design workshops, journey mapping, and a phased implementation roadmap.
How exercise reshapes the aging body and the lives around it. A UX case study that reframes physical decline as a design problem.
Where I'm heading next — research and experiments at the intersection of AI, automotive, and interaction design.
Exploring how AI voice assistants, predictive personalization, and multimodal interaction will reshape the in-car experience — from conversational cockpits to context-aware interfaces.
Designing seamless experiences across touchscreen, voice, gesture, and mobile — for the software-defined vehicle era where every surface is an interface.
A decade directing campaigns for BMW, Audi, Nestlé, and Alipay across Ogilvy, Publicis, BBDO, and ByteDance. Now pursuing an MFA in Interaction Design at SVA — applying consumer insight, creative direction, and AI tools to design products that solve real human needs.