From campaigns
to code.
Designing AI for
an aging world.

A decade leading creative at Ogilvy, BBDO, ByteDance — learning what
moves people. Now at SVA New York, using AI to design for aging populations.

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The Code

What happens when a Creative Director goes back to school.

Drink Like David — 3D-printed David sculpture coaster with LED glow 01
Physical Computing — SVA

Drink
Like David

A 3D-printed David that dims when you forget to drink water. Passive-aggressive, but it works.

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Dusty & Co pottery studio storefront in Manhattan 02
Service Design — SVA

Designing Warmth
for a Pottery Studio

The regulars loved this pottery studio so much, they accidentally made it terrifying for newcomers. We fixed the hospitality without killing the vibe.

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One Ripple — health behavior design for aging adults 03
Health × Aging — SVA

One Ripple:
Move to Live Longer

50–70% of age-related physical decline is just sitting still. We designed a system that makes one small movement matter.

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AI Slop × Health × Elderly — ecosystem map of AI-generated misinformation 04
AI × Aging Research — SVA

When AI Lies
to Your Grandma

An AI hallucinated a medical degree and Facebook sent it to your grandmother. We mapped who profits, who gets hurt, and where to intervene.

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The Campaigns

Ten years of creative direction. Real clients, real budgets, real numbers.

JOYCUBE by BMW — modular retail experience space at Universal Beijing Resort 05
BMW

Reimagine BMW
as a Playground

BMW wanted a showroom at Universal Beijing Resort. We built them a playground instead. Cannes Lions shortlisted. 16M visitors a year.

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Alipay A Word Worth Gold — grand calligraphy hall with hanging scrolls 06
Alipay

Every Emotion Hides
in a Chinese Character

We turned a payment app into a poetry platform. 100M+ users in five days. People will open a financial app for feelings.

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AUDI E5 Sportback on Panlong Ancient Road serpentine switchbacks 07
Audi

Two Stories No One
Knew How to Tell

A new electric car. A 2,000-year-old mountain road. Nobody thought these belonged together. 10,153 orders in 30 minutes said otherwise.

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Nestlé SuperNan3 brand film still — mother and baby intimacy 08
Nestlé

Do You Feel
What I Feel

We asked mothers to close their eyes and feel what their babies feel. Market share went from #9 to #7. Empathy sells better than features.

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Acura NSX supercar in red — China brand repositioning campaign 09
Acura

Making a Luxury Brand
Feel Like Home

Acura was a niche Japanese import that nobody in China understood. One year later: +53% awareness, +76% brand affinity. Turns out, luxury doesn't have to feel distant.

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What I'm Building Now

SVA MFA Interaction Design — where a decade of human insight meets AI-powered making.

Research Direction

AI + Aging

Mapping how AI impacts older adults — from misinformation ecosystems to smart home interventions. Finding where design makes the biggest difference.

Systems-Based Approaches — SVA
Core Skill

AI-Powered Prototyping

Using Claude Code to go from idea to working prototype in hours. Building workflows, teaching peers, and redefining what one designer can ship.

Active Practice
Design Practice

Service Design

Stakeholder interviews, co-design workshops, journey maps. From pottery studios to healthcare — designing the invisible systems that shape experience.

SVA Coursework

Human
Insight ×
AI
Prototyping

Ten years understanding what makes people act — at Ogilvy, BBDO, ByteDance. Now at SVA New York, where that human insight meets AI-powered making. I design for populations that technology has overlooked.

Ogilvy Dentsu McCann Publicis BBDO ByteDance